Mission & Values
We are very proud to work to a specific set of 'Korda Values'. These were created to ensure that the vision of the company will always align with the personal moral compass of company founder Danny Fairbrass.
Korda Developments are totally focused on giving simple, pragmatic information to help anglers. Our mission is to: 'Help you catch more carp'. We do this by entertaining, educating, and enthusing people who have a passion for carp fishing.
Every person is considered equal, their viewpoint is always considered.
We do not lie to gain favour, we stay true to our beliefs
We do whatever is needed to succeed, we rise to the challenge.
We are proud of our passions, we share them freely to inspire others.
We do not simply imitate, we push boundaries